Norolan is a Finnish fishing tackle manufacturer that produces high-quality, handcrafted lures and winter fishing gear, notably their award-winning "Light Spoon" series which features a unique translucent, light-reflecting central lens. The company focuses on sustainability by using lead-free, eco-friendly materials and designing products intended to last, opposing "throwaway culture." Founded by passionate anglers, Norolan also offers a range of apparel and accessories, aiming to provide memorable fishing experiences for both hobbyists and serious anglers. Norolan is part of the South Savo Fund managed by Redstone.