Marta
LOCaTION
Berlin, Germany
Founder
Philipp Buhr, Jan Hoffmann
INVESTMENT Year
2023
STRATEGY
marta is Germany's leading platform connecting families with seniors in need of care and experienced live-in caregivers. Founded out of the personal challenge to find a great caregiver for their families, the idea was born to revolutionize the caregiving industry and introduce much-needed improvements.
marta offers a proprietary platform that gives both sides full transparency and collects over 100+ data points to avoid mismatches between elderly and caregiver from the very beginning and enable longstanding and trustful relationships. So far the platform has helped already more than 2.000 families find a perfect help for their loved ones easily and online.
This service is only the beginning on the route of becoming the very first brand for senior care and developing a full ecosystem around care - all based on the unique data points made available in the platform.